"Beg For It" is a song by Australian rapper Iggy Azalea, featuring Danish singer MØ. It was written by Azalea, Charli XCX, The Invisible Men and Kurtis McKenzie and Jon Turner of The Arcade, and produced by the latter two. It is the first official single from Reclassified, the second one being Trouble.
The song was released on 24 October 2014 as the lead single from the reissue of Azalea's debut studio album The New Classic (2014), titled Reclassified (2014). An initial live preview of the song in September 2014 resulted in widespread media speculation that it featured XCX as the sequel to "Fancy", XCX's previous collaboration with Azalea. However, it was later revealed that XCX wrote the track's hook for MØ, who Azalea discovered on YouTube. A pop-rap and electro-trap song, "Beg for It" contains a percolating, booming stark beat and solicits a sinuous, minimalist feel. Its lyrical content comprises themes of girl power and prominently figures the phrase "pussy power".
Music video Edit
The music video was planned to be directed by David LaChapelle, however was scrapped before filming began due to "poor planning". The video for "Trouble" was instead pulled forward. Some have speculated the video may have been cancelled due to a botched performance on SNL, in which MO sung out of time due to technical issues and critics were harsh on.